Alex Racey served 25 years on active du ty in the US Army and deployed to Iraq and Afghanistan 13 times to fight the War on Terror. In 2013, Alex was chosen to be his Unit’s first Director of Preservation of the Force and Family (POTFF). Alex and his team crea ted solutions designed to improve all aspects of the warrior and their family’s human performance: physical, mental, spiritual and social. He retired as a Sergeant Major in October 2016.
Once retired and having spent 21 years at Ft. Bragg, NC, Alex and his family headed west to Colorado. In 2018 Alex founded First Principles Performance, LLC based on the realization that busy professionals in the private sector had a similar “POTFF” need as the quiet professionals he had served in the Special Operations Command.
Alex finally caught the eye of a girl who wouldn’t give him the time of day back in high school, he and Carly married in 1998 and they currently try to keep up with their 4 kids, 2 dogs and 3 cats in Castle Rock, CO.
First Principles Performance Website: Click Here
American Extreme Website: Click Here