Born on the Isle of Mull, Scotland, from an early age Ruari harboured a deep-seated determination to make an impactful mark on the world. He left school at 15 to start his first business, and eventually landed in London where he carved out a successful career as a senior oil broker. However, he quickly found himself immersed in a binge-drinking culture, leading him to the profound realisation that alcohol was causing him more harm than good.

Taking a transformative break from alcohol, Ruari witnessed significant improvements across all areas of his life: he became healthier, happier, more productive, and a better father and husband. Motivated by these personal improvements, he embarked on a mission to help others experience the same positive changes. In 2015, he launched One Year No Beer (OYNB), to help people reassess their relationship with alcohol. The initiative quickly went viral, attracting over 20,000 sign-ups in its inaugural year. And so OYNB was born, with its core values deeply rooted in the supportive online community established by its initial members.

Today, Ruari takes immense pride in the fact that OYNB is recognised as a leader in preventive behaviour change, with ambitious plans to diversify into numerous other behaviour-change models beyond alcohol. His previous experiences, particularly the harmful alcohol culture he encountered during his tenure in London, continually drive his work.

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