Jason enlisted in the Army after 9/11 because of 9/11 and served in Special Forces in Iraq and the Sahel region of West Africa. In 2006, Jason’s wife Emily was a Case Officer in the CIA working in French-speaking West Africa. Applying what he had learned in war, Jason built Emily a “go-bag”, or “go-ruck” for her to keep in her vehicle and at home, ready to go at all times. Jason’s commitment to the Special Forces way of life and the idea for a “go-ruck” led him to start GORUCK in 2008. It took over two years to design and manufacture the rucksacks and ensure they would thrive in both Baghdad and NYC — Green Berets were judge and jury of quality and functionality. In order to raise awareness for the gear, Jason started community building through physically grueling events based on Special Forces training called the GORUCK Challenge.

Over 7,000 events and 150,000 participants later, GORUCK has become The Rucking Company, a people first organization centered around increasing global activity through rucking, strengthening communities, and the relentless pursuit of excellence. In every way, the GORUCK community represents a bridge between the civilian and military worlds and there are over 365 Official GORUCK Clubs all over the world, accessible and open to all.

Jason can usually be found rucking around Jacksonville Beach, FL with his wife Emily, three kids — Natalie, Jack, and Ryan — and chocolate lab Monster who is lovingly referred to as the President of GORUCK Nation.

GORUCK Website: Click Here

Recommended Book:

How Not to Start a Backpack Company - Jason McCarthy

Recommended Movies:

Pulp Fiction

Black Hawk Down