Behind the Shield Podcast with James Geering

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Episode 405 - Steven Sashen

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Steven Sashen is the visionary and marketer for Xero Shoes. He is a Masters All-American sprinter (one of the fastest men over the age of 50 in the US) and former All-American gymnast. He was also a professional stand-up comic, cognitive psychology researcher, and taught Tai Chi and Zen Archery. Steven is also the creator of Scriptware, the industry-standard word processor for film and TV writers.

Xero Shoes Website: Click Here

Recommended Books:

Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen - Christopher McDougall

Stumbling on Happiness - Daniel Gilbert

Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets - Nassim Nicholas Taleb

Recommended Movies:

ESPN 30 for 30: The Infinite Race

The Matrix

Fight Club

Three Kings